《职通商务英语（第二版）》立体化系列教材由《职通商务英语（第二版）综合教程1～4册》《职通商务英语（第二版）听说教程1～3册》《职通商务英语（第二版）拓展教程1～4册》三大模块构成。其中，《职通商务英语（第二版）综合教程》注重商务英语基础知识和商务综合技能的培养与训练；《职通商务英语（第二版）听说教程》强调商务英语听说能力的提高与巩固；《职通商务英语（第二版）拓展教程》重视商务知识、概念、原理、技巧的补充和拓展。 因此，每个模块都具有比较完整而独立的内容体系，既具有独立价值，但又反映相关内容的联系和综合。 每个模块的知识内容都围绕一定的主线展开，根据学生的认知规律，确定知识内容的呈现顺序，使之形成结构合理的知识体系。《职通商务英语综合教程2（第2版）》围绕国际商务及国际贸易流程设计单元主题，进一步培养学生实际运用语言的能力及专业商科知识。
Unit 1 International Business
Section Ⅰ Lead-in
Section Ⅱ Reading International Business
Section Ⅲ Language Focus
Vocabulary International Business
Grammar Gerunds and Infinitives
Translation Economic Globalization
Section IV Business Writing Fax
Section V Listening & Speaking
Making Business Appointments
Section VI Business Etiquette
Etiquette of Business Appoinunents
Unit 2 Business Expansion
Section I Lead-in
Section II Reading Nestl6 S．A．
Section III Language Focus
Vocabulary Business Expansion
Grammar Participles
Translation Company Prospectus
Section IV Business Writing Resum6
Section V Listening & Speaking
Job Interview in a Multinational Company
Section VI Business Etiquette
Etiquette in Job Interviews of a Multinational Company
Unit 3 Business Plan
Section I Lead-in
Section II Reading Market Assessment
Section III Language Focus
Vocabulary Business Plan
Grammar Direct and Indirect Questions
Translation A Business Plan
Section IV Business Writing Meeting Minutes
Section V Listening & Speaking
Holding a Business Plan Meeting
Section VI Business Etiquette Etiquette for Event Planning
Review of Unit 1-3
Unit 4 Business Relationships
Section I Lead-in
Section II Reading Corporate Sponsorship
Section III Language Focus
Vocabulary Corporate Sponsorship Concept
Grammar The Usage of“It”
Translation Business Relationships
Section IV Business Wi'iting Letters of Invitation
Section V Listening & Speaking Inviting Skills
Section VI Business Etiquette
Business Etiquette in Corporate Events
Unit 5 Marheting
Section I Lead-in
Section II Reading Marketing Research
Section III Language Focus
Vocabulary Marketing
Grammar Existential Sentences
Translation Marketing Activities
Section IV Business Writing
Marketing Research Questionnaires
Section V Listening& Speaking
Describing Marketing Graphs
Section VI Business Etiquette Marketing Etiquette
Unit 6 Advertising
Section I Lead-in
Section II Reading Corporate Advertising
Section III Language Focus
Vocabulary Advertising
Grammar Nominal Clauses
Translation Advertising Activities
Section IV Business Writing Short Reports
Section V Listening & Speaking Business Telephoning
Section VI Business Etiquette Advertising Etiquette
Review of Unit 4-6
Unit 7 Import and Export
Section I Lead-in
Section II Reading Import and Export Business
Section III Language Focus
Vocabulary Import and Export Business
Grammar Relative Clause
Translation Import and Export Activities
Section IV Business Writing
Letters to Establish Business Relations
Section V Listening & Speaking Negotiation Skills
Section VI Business Etiquette Global Business Dress Code
Unit 8 Investment
Section I Lead-in
Section II Reading Investments and the Investment Process
Section III Language Focus
Vocabulary Investment
Grammar Adverbial Clause
Translation Investing Activities
Section IV Business Writing Credit Inquiry etter
Section V Listening & Speaking
Participating in a Discussion
Section VI Business Etiquette
How to Avoid Problems in Discussing Investment Strategy
Unit 9 Exhibitions and Trade Fairs
Section I Lead-in
Section II Reading Trade Exhibition Trends
Section III Language Focus
Vocabulary Exhibition and Trade Fairs
Grammar Subjunctive Mood
Translation Exhibition Activities
Section IV Business Writing A Letter of Application
Section V Listening & Speaking
Questioning and Listening Skills
Section VI Business Etiquette Etiquette for Trade Shows
Unit 10 Customer Relationship Management
Section I Lead-in
Section II Reading Manage Your Customer Care
Section III Language Focus
Vocabulary Customer Relationship Management
Grammar Agreement of Subject and Verb
Translation CRM Sentences
Section IV Business Writing Letters of Appreciation
Section V Listening & Speaking Approaching Customers
Section VI Business Etiquette
How Can Customer Service Be Friendly
Review of Unit 7-10
Glossary
当前图书最新荐购
