本书为普通高等教育“十二五”应用型本科规划教材，力图从与学生本身的学习、生活相关的话题入手，引导学生自主学习和自我表达。教材分话题和导入、篇章生词、短语和表达法、注释、翻译、讨论、写作等部分。本教材的读者对象为已经掌握基本语法结构，具备一定的词汇量，想进一步提高英语水平的学生。
《普通高等教育"十二五"应用型本科规划教材:新世纪媒体英语阅读(第1册)》适合大学英语专业以及其他专业学生选修，也可供准备参加英语等级、研究生、托福、雅思、商务英语证书（BEC）等考试的学生以及英语爱好者选读。
Unit 1
Part A The Sorrow Beneath the Sea
Part B Special Expressions
Unit 2
The Development of China's Space Mission
Unit 3
Part A Curiosity Lands on Mars
Part B What Is a Newspaper？
Unit 4
Obama's Iran Gamble
Unit 5
Part A What's Typhoon？
Part B Where Does News Come from？
Unit 6
We Haven't Walked on Mars Yet， But People Are Already Selling Pieces of It
Unit 7
Part A Do Not Adjust Your Set
Part B Headlines
Unit 8
The School That Will Get You a Job
Unit 9
Part A Chinese E—Commerce
Part B Who Processes the News？
Unit 10
Power Surge
Unit 11
Part A Financial Crisis
Part B When Is It News？
Unit 12
Iranian Women's Freedom
Unit 13
Part A Why the Iron Lady Endures？
Part B The Importance of Accuracy
Unit 14
Morsi's Moment
Unit 15
Part A The People's Pope
Part B The Need for Objectivity
Unit 16
Global Warming
Reference Key to the Exercises
Reference
版权页：
The ease of Tao bao shopping， and expectation of bargains， helped her neighbor become a local star.An early convert， Jia Peixiao， 34， sold $1.3 million of willow straw and rattan products in 2013 and expects to double that volume this year.Inside the family's courtyard home， Jia sits beside a poster of Jack Ma.
"Many people in the village and elsewhere consider Ma as a god，" said Jia，who ranks him highly， after reading some of the popular Ma biographies that fill China's airport bookshops， but not to divinity."He's a man who dares to do things， he has created a new era， an era of e—commerce，" Jia said.
Earlier in his career， Ma was labeled a cheat and a madman， but his success， fortune and maverick streak have since endeared him to most Chinese.In recent years， Ma has been called the Godfather of business startups， the Napoleon of the IT world， and even a grass—roots hero.Unusual for a Chinese boss， he also makes fun of himself， such as dressing as Snow White， or Lady Gaga， for Alibaba's annual party.
Jia， a computer science graduate， appears a model disciple， having moved on from Tao bao to create his own brand， Munuan， that now operates a T mall store， for a $ lo，ooo annual fee.Most customers are urban， female white—collar workers between 18 and 35， he said.
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