世纪商务英语阅读教程(专业篇Ⅰ第7版十二五职业教育国家规划教材)
定 价:39 元
- 作者:刘杰英著,吴思乐,郭亚卿,任奎艳编
- 出版时间:2021/7/1
- ISBN:9787568530521
- 出 版 社:大连理工大学出版社
- 中图法分类:F7
- 页码:154
- 纸张:
- 版次:7
- 开本:16开
根据目前高职高专学生实际英语水平的变化情况,第七版教材继续延用“碎片化阅读”的编写理念,在学生用书每个单元的阅读选材上采用“N个短篇+1个长篇”的体例,设计了大量反映单元主题内容的碎片化阅读材料,以更好地适应学生的接受水平,这一点在专业篇中表现得尤为突出。
《世纪商务英语阅读教程(专业篇Ⅰ第7版十二五职业教育国家规划教材)》以微观角度的具体商务为主线,介绍公司的业务运营,为学习者以后工作提供必要的感性学习材料。
Unit 1 Business Ownership
Part l Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 2 Company Structure and Corporate Culture
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 3 Marketing
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 4 Distribution Channel
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 5 Promotion
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 6 E-commerce & Cross-border E-commerce
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 7 Financial Management
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 8 Real Estate
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 9 Risk Management and Insurance
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 10 Business Law & Business Ethics
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading