在经济全球化时代，跨文化交际的重要性日益凸显。了解不同文化的差异也成为跨国企业避免国际商务合作中的摩擦和障碍、进行有效跨文化商务沟通的首要前提。以此为宗旨，《外教社跨文化交际丛书：商务世界的跨文化沟通》精选了世界跨文化交际研究领域的知名专家撰写的20篇精品文章，从宏观和微观两个层面阐述了跨文化交际如何影响、引导和决定世界商务的方方面面，并针对如何提高跨文化交际能力提出了中肯有效的建议。《外教社跨文化交际丛书：商务世界的跨文化沟通》对跨文化交际研究者、跨国企业管理者，以及其他读者均有极高的参考价值。
General Introduction: Cultural Adaptation in Mergers and Acquisitions MichaeIB. Hinner
Intercultural Communication for a Global Society D. Raylleisey
A Review of the Concept of Intercultural Effectiveness Guo-Ming Chen
Adapting to a New Culture: An Integrative Communication Theory Young YunKim
Managing Intercultural Conflict: Applying the Culture-Based Situational Conflict Model John Oetzel, Adolfo Jose Garcia
Cultural Constraints in Management Theories GeertHofstede
Contrastive Prototypes of Communication Styles in Decision-Making: Mawashi Style vs. Tooshi Style TeruyukiKume
Assertiveness as Communication Competence: A Comparison of the Communication Styles of American and Japanese Students ArvindSinghal, Motoko Nagao
The Practice of Transformational Leadership in Chinese Culture: Constraints and Promises VivianSheer
The Effect of Intercultural Sensitivity on Employee Performance in Cross-Cultural Service Encounters in London and Florida SteveSizoo
Gender- Related Differences in Intercultural Communication Andrea Graf
Advertising to the Bottom of the Pyramid: Communicating with Consumers in Developing Markets BarbaraMueller
The Reflection of Culture in Global Business and Marketing Strategy Marieke DeMooij
Visual Advertising across Cultures PauIMessaris
The Role of Culture in Persuasive Presentations: An Israeli and New Zealand Student Video Exchange Prue Holmes, Nurit Zaidman General Introduction: Cultural Adaptation in Mergers and Acquisitions MichaeIB. Hinner
Intercultural Communication for a Global Society D. Raylleisey
A Review of the Concept of Intercultural Effectiveness Guo-Ming Chen
Adapting to a New Culture: An Integrative Communication Theory Young YunKim
Managing Intercultural Conflict: Applying the Culture-Based Situational Conflict Model John Oetzel, Adolfo Jose Garcia
Cultural Constraints in Management Theories GeertHofstede
Contrastive Prototypes of Communication Styles in Decision-Making: Mawashi Style vs. Tooshi Style TeruyukiKume
Assertiveness as Communication Competence: A Comparison of the Communication Styles of American and Japanese Students ArvindSinghal, Motoko Nagao
The Practice of Transformational Leadership in Chinese Culture: Constraints and Promises VivianSheer
The Effect of Intercultural Sensitivity on Employee Performance in Cross-Cultural Service Encounters in London and Florida SteveSizoo
Gender- Related Differences in Intercultural Communication Andrea Graf
Advertising to the Bottom of the Pyramid: Communicating with Consumers in Developing Markets BarbaraMueller
The Reflection of Culture in Global Business and Marketing Strategy Marieke DeMooij
Visual Advertising across Cultures PauIMessaris
The Role of Culture in Persuasive Presentations: An Israeli and New Zealand Student Video Exchange Prue Holmes, Nurit Zaidman
Pragmatic Diversity, Pragmatic Transfer, and Cultural Identity Yuxinjia
Hispanic Ad Agencies: Taking the Pulse of Their Market Felipe Korzenny, Maria Garcia Inglessis
Brand-Building in the Chinese Social and Cultural Contexts: Characteristics, Trends, and Problems JunhaoHong, Xianhong Chen
Is the Chinese Self-Construal in Transition? Nagesh Rao, Arvind Singhal, Li Ren, Jianying Zhang
Touring Culture(s): Intercultural Communication Principles and Intemational Tourism Sundae R. Bean, Judith N. Martin
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